A couple of days ago I put a bid on a Polaroid SX-70 on Ebay and I won the auction. I have contemplated buying this beautiful species of a camera for a while now and finally I got around to look around on Ebay for one. To me, the design is as trendy, futuristic, functional and cool as it no doubt was back in the early seventies when the SX-70 design was first launched. The SX-70 is a folding single lens reflex camera.
Now, mind you, it’s not so much spending the money on the camera that concerned me, but getting film for this camea is outrageously expensive! Nevertheless, I’m very excited about starting to shoot analogue with instant results. I really like the look that you can get with Polaroid film and if I win the lottery one of these days I would also like to experiment with the manipulable “Time Zero” film, but this film is very difficult to find today – and consequently very expensive – as Polaroid phased it out of production late 2005 to early 2006. However there is still hope that we will get better priced film options for the Polaroid SX-70 in the future. A group of Polaroid enthusiasts have started the The Impossible Project and we can all hope they succeed with their efforts so the Polaroids can live on for many years to come!
If you’re not familar with the SX-70 here is an advert for the camera. Oh, how I wish there would be more ads like this one TV today – and I’m absolutely serious here! TV ads today (at least here in Australia) are for the most part targeting their audiences as if we were all imbeciles. Anyway, take a little time out if you can, sit back and enjoy this video.
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27. August 2009 at 11:43 pm
It’s a really elegant design, you can’t help but admire the simple engineering!