Every now and then it happens that a new product with a twist hits the market. In the case of the new RS1-W1 camera strap for women the twist is a quite literal.
A new camera strap, made for women, designed by women and decorated for women.
Or rather as Black Rapid describe it:
While maintaining the traditional “Built For Speed” design, our designers have added a sleek curve highlighted with an elegant but slight pattern accent. The RS1-W1 is the world’s first camera strap that focuses on the perfect fit for the female.
So is this a fashion meets camera gear situation? Hardly.
But in what’s a fairly male dominated industry, it’s definitely refreshing to see a product launch with a specific female twist.
Personally I think Black Rapid could have gone a step further and given their new product a better (more feminine) name than the rather technical and somewhat non-descript ‘RS1-W1′.
What’s wrong with ‘Black Rabit by Black Rapid”?
But, hey, Rome wasn’t built in a day, and the boring, technical naming issue is one that the whole industry suffers from.
Whether the camera strap also functions in the comfortable and practical way claimed by Black Rapid, I’ll leave that for the ladies to decide.
The new camera strap is still in production and is scheduled to hit the market in the northern hemisphere summer of 2010.